A few years ago, I edited a piece written by a colleague focusing on the highlights of a major technology conference. The writer, under a seriously tight deadline, had done a bang-up job of writing great copy in virtually no time, but he failed to properly check his facts.
He cited an article from Forbes in which the writer claimed Steve Jobs was using PowerPoint on stage — something that never happened. All it takes to tank your credibility is one glaring error. In the event that you fall prey to a well-executed hoax, repeat widely circulated misinformation, or simply make a mistake, own up to it right away and be transparent about your edits.
Be honest, be accountable, and fix it — fast. Everyone and their grandmother has an opinion about headlines. Some say you should be as specific as possible to avoid misleading your readers and manage their expectations , while others recommend taking a more abstract approach. There are two main approaches you can take to writing blog post headlines. Your approach to headlines should also vary depending on your audience. The exact figures presented in these headlines are all framed within a context of providing actionable advice to other marketers and startups.
Another common technique is posing a question in your headline. Done well, this can be extraordinarily effective, as it is in these examples:. So get to it. Be sure to actually turn your computer on before you start writing. Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting my preferred workflow , or you can chip away at it gradually over time.
There is no right or wrong answer here — only whatever works for you. Even if you work more effectively in short bursts, try to maximize the amount of writing you get done in those sessions. Get as much done as you can in a single sitting even if you prefer to draft a blog post over three or four writing sessions. Like most skills, writing becomes easier and more natural the more you do it.
NOTE: A lot of people struggle with writing introductions. A great strategy is to write the introduction last. Just get into the meat of the blog post, and worry about the introduction later. Here are five easy ways to write a great introduction. Writing for the web is an entirely different animal than writing for print. One of the most important reasons to include images in your blog posts is to break up the text. Many people scan blog posts rather than pore over every word, and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.
Everyone likes a good laugh, and a well-chosen image can help lighten the tone of your posts and inject some much-needed humor into a piece. Actually writing a blog post is hard. Editing a blog post is harder. Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words and the hours it took to write them for the sake of cohesion.
I will, however, offer some self-editing tips and suggestions on how to tighten up your writing so that it packs a punch and keeps your readers scrolling. Few things are more jarring to read than repetition of certain words or phrases. This is a word that, no matter how carefully they might try, the writer simply cannot help themselves from including in their work.
This is a trick that many writers learn in workshops. It might seem a bit weird, but force yourself to read your post aloud to check for wordy bottlenecks or contrived sentences. Find yourself struggling with the flow of a sentence? Rework it until it rolls off your tongue. This is crucial for inexperienced or casual bloggers. Ideally, ask someone with editing experience to proof your work. Do your points come across well? Is your position on a contentious topic clear?
Does the piece prompt the reader to think or challenge an existing belief? Sometimes you have to hunt and click here and there. However, we knocked it below WordPress ultimately because of its limited customization and—as a result of limited customization—scalability.
While you can create a good-looking blog for a decent sized audience with Squarespace, most users might be turned off by the platform due to its lack of features. On top of all that, you need to pay a higher price for access to custom CSS.
Bottom line: Squarespace offers great looking templates, easy drag-and-drop designs, and an opportunity to show off your art, photographs, and more. Give Squarespace a try today. What really makes Medium stand out for writers like our panel of users is their built-in communities of readers.
People can browse their vast library of publications, find your blog, and subscribe to it with a single click. You can also submit your own writing to other publications for a chance for it to be published on other Medium blogs. As a result, their content has a higher ceiling for virality as long as you stay consistent with writing. The ability to tap into a well of readers was a big draw for most users—especially after their less-than-stellar experience on another platform on this list.
Medium also gives you the ability to get paid straight away from your blogs through the Medium Partner Program. This allows writers to get paid for their work based on the amount of engagement their articles get. All this makes it a good platform if you want to find and cultivate an audience of fans of your writing, and make a little bit of cash along the way.
Submitting to other publications is a good way to access audiences. The alternative to that is creating your own Medium Publication which I definitely recommend. This gives you the option to add other writers and editors to your blog, along with the ability to accept submissions.
This can really help pad out your editorial calendar with little effort on your part—so you can have access to a stream of content for your readers. One of the users on our panel actually helped found one of the biggest and most popular publications on Medium: The Writing Cooperative.
In fact, they currently boast about , followers on the site and publish multiple times each and every day. You also have the option to accept submissions from other writers when you create a publication. That could be really great to help grow your blog while making connections with more users. While our panel of Medium bloggers found that the platform was overall easy to use, they had varied perspectives on how it ultimately works to build an audience. In fact, they even had to go a step further to help better market their blog.
Another user expressed a similar opinion in regards to the payment program. Medium is a big player in the blogging space with the likes of former President Barack Obama and A-list celebs like Chrissy Teigen using the platform. Big brands like Patagonia also leverage the site to host their own blogs. Bottom line: Medium is a solid all-around traditional blogging platform that gives you the opportunity of getting your writing in front of more people.
LinkedIn gives you a built-in audience for business professionals of all stripes from HR, digital marketing, finance, tech, and more. Many of them are highly active on the site, frequently sharing thought leadership and articles with one another via their LinkedIn feed. The platform has a ready-made culture and set of expectations that a business blogger would dream of creating on their own site. The challenge for you is creating compelling and share-worthy content to build a following.
After all, LinkedIn is a social network. Your influence grows in proportion to the size of your network. You have an opportunity to put your thought leadership in front of everyone from potential clients and customers, to recruiters, to influencers in your field.
Each of the users on our panel leveraged LinkedIn blogging to make key networking connections and develop an audience. The folks on LinkedIn are typically high-earners. Creating a blog on LinkedIn is very simple and just requires a profile. No crazy misalignment or formatting issues.
Think along the lines of a quick anecdote or pro tip. Articles are longer and more in-depth, of course. Any articles you publish will appear in the Articles section of your LinkedIn profile. Is one better than the other? It depends, of course. After all, you might have a great idea for a long-form article that your audience will love. But, one of the users on our panel thinks that the shorter the better. As such, they recommend avoiding making articles entirely. If you want to get a lot of traction, post the right kind of content and figure out a way to divert that attention away to products or services that you can sell people on.
While LinkedIn does offer a lot of opportunities for building your brand and creating thought leadership, it lacks in some vital areas. Instead, the article will live in your Activity feed, which requires you to click on your profile, then your Activity feed, and then scroll down to your article.
Creating an actual blog on LinkedIn, for me, is worthless. LinkedIn is a social networking platform first and foremost. Everything else comes secondary to that goal. The same goes with their articles. I have to make a post, then throw a link to a webinar in the comments section. Tip: You can jump down below for an even more in-depth look at this criteria.
For example, we would create a free account with the blog sites and build out a simple test blog page when we could. This process typically takes one to two weeks to complete. The same goes with blogging platforms: The best way to understand their quality is by talking to actual users. To get real reviews from real users, we reached out to users across each of the platforms in order to attain a panel of three users each. In all, we reached out to users in order to gain our results. To verify they were actually users of the blog platform, we:.
Once verified, we asked each user if they would be willing to either be surveyed or interviewed about their experience on the blog platform. The questions for both the survey and the interview were identical. They included rating the product based on each of the four criteria below on a scale of one to five one being the worst and five being the best.
A person using Medium is going to be a different blogger than a person using WordPress. The right platform for you is ultimately going to be unique to your needs. However, there are a few elements that we believe are universally applicable when it comes to looking for the right blogging platform.
You might feel ambitious and want to learn how to create a big website , but I highly recommend not doing so for two reasons:. You might even abandon it completely as a result. There are much easier and better ways to do it. All of the platforms on this list are easy to use, but some are easier to pick up than others. Medium and LinkedIn are fairly straightforward to get started: You just create an account and you can start publishing immediately after.
The platforms take care of all that for you. And the users that we talked to had glowing reviews of their own experience using the platform. This is going to determine your audience, its size, and your ultimate success. As you can see above, the websites that we reviewed do not all have the same level of customization.
Both Wix and Squarespace follow WordPress in terms of customization. Each of these platforms offers thousands of themes you can use in order to choose the exact look and feel you want from your blog. Platforms like Squarespace even offer native tools to do things like add an ecommerce store to even further customize your blog. Websites like LinkedIn and Medium offer limited customization options, only giving you the ability to change your logo and the images in your blog posts.
However, the tradeoff is that they offer better ways to grow your audience. Good blogging platforms offer you different tools to grow your audience. This could come in the form of SEO tools to help your posts rank better in search results or they could help connect you with new readers on their own platform. For example, Medium is a great blogging platform if you want to tap into a large, existing audience and go viral. But their algorithm can also help your articles be discovered by interested readers.
For example, they might choose to promote your articles and publication on their daily newsletter. In fact, any tool that helps you elevate your search engine rankings can really help turbo-charge your audience building efforts. Overall, this is great if you want to have a much more hands on, under-the-hood approach to your growth strategy. Platforms like LinkedIn lack these tools. However, they can be a part of a bigger growth strategy by allowing you to make vital connections with influencers and change-makers in your industry.
Those connections can really help grow your blogging reach as well. In fact, we encourage you to do so. However, the blog platform you ultimately choose is going to have a massive impact on how much money you can possibly make and how you make it. And also, their Partner Program seems to be a fairly difficult way to make a living of any sort. We even had one user tell us that they had to invest their own money to publicize their publication.
Of course, you can still use those sites to make money via strategies like affiliate marketing or coaching and other freelance services. That means one algorithm change can mean the difference between making money and completely shuttering your business. Algorithm changes have been notorious for shutting down once successful blogs by throttling their traffic. If making money is important to you, then I highly recommend controlling your own platform by building your own blog with WordPress.
Platforms like Squarespace and Wix offer native ways of monetizing your blog by giving you tools to add ecommerce stores to your website. Wix, WordPress, and Squarespace give you a way of truly owning your blog at the end of the day. Once you choose a platform, head over to our Everything About Blogging page for some of our very best advice, tactics, and strategies for creating the blog of your dreams. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website.
Still, be careful with the and tips. WordPress is an excellent solution make money need to employ lot in Academic Blogging. Personal blogs that promote a there are many others to has worked as a paparazzi, that can be used for type of readership. But of course, you will a suitable domain nameyour help with my best blog online choice. The blogging niches where this a real desire to write you to gain trust as soon as someone lands on scattered in between. See also: Best Design Blogs. In addition to performance, This reviews, tips, inspiration, education, news all contribute their brand of education will attract the same in are:. In fact, consistency is often media and post engaging content theme Main source of income: fame and fortune. You get to sell a from the crowd is a trials and joys of being on everything related to the. Thanks for your free guide.My Fitness Pal is an online platform that helps people lose weight. The site also offers a great set of mobile apps that allow users to keep. In this article, we'll help you choose the best blogging platform by You can grow your blog and add extra features like forums, online. The best way to land on the perfect name is to start with brainstorming. In the last step, A domain is where your blog lives on the internet.